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Guides on cold email, domains and web development.

Domains

New gTLDs vs .com vs Country TLDs: A Practical Domain Extension Strategy

Does .io cost you customers? Is a ccTLD better than .com for a local business? This guide cuts through the extension debate with concrete trade-offs: invisible type-in traffic leakage, premium renewal pricing on new gTLDs, ccTLD eligibility rules, multi-market site structures and how many defensive registrations you actually need, ending with a decision framework you can apply today.

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Domains

Never Lose a Domain: Renewals, Transfer Locks, WHOIS Hygiene and Portfolio Security

Businesses rarely lose domains to hackers; they lose them to expired credit cards, dead contact emails and shared passwords. A practical front-to-back guide to the expiry timeline, auto-renew failure modes, registrar account security, transfer and registry locks, the 60-day rules, WHOIS hygiene, DNSSEC and email records, plus a simple system for managing a whole portfolio.

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Domains

What Actually Drives a Domain Name's Value: Appraisal Without the Hype

Domain prices range from $12 to seven figures, and most owners and buyers misjudge where their name sits. This guide breaks down what really moves domain value: buyer demand depth, length, TLD, keyword commerciality and clean history, plus how comparable-sales appraisals work, why wholesale and retail prices differ so wildly, and the traps in automated appraisal tools and survivorship-biased sales data.

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