Skip to main content
Log in

Blog

Guides on cold email, domains and web development.

SEO

Local SEO for Small Businesses: The Complete Google Business Profile Playbook

Local searches like "plumber near me" convert minutes after they happen — if you show up. This playbook covers how Google actually ranks local results (relevance, distance, prominence), how to verify and optimize your Google Business Profile without triggering a suspension, review strategies that stay inside FTC and Google guidelines, citation cleanup, location pages, and a 90-day plan to earn your spot in the map pack.

Read more →
SEO

Keyword Research Done Properly: Intent, Clustering, and Low-Competition Wins

Most keyword research fails because it starts with search volume and ignores intent, clustering, and realistic competition. Learn how to classify intent by reading actual results pages, group keywords into one-page-per-topic clusters that avoid cannibalization, judge difficulty beyond the tool score, and find the long-tail, question, and comparison queries a small site can genuinely win first.

Read more →
SEO

Technical SEO Fundamentals: Crawling, Indexing, Core Web Vitals, and Site Structure

Your best content earns nothing if Google never crawls it, declines to index it, or finds it on a slow, tangled site. This guide covers the technical fundamentals small business sites actually need: how crawling and indexing really work, Search Console essentials, internal linking and site architecture, Core Web Vitals targets, canonicals and redirects, plus the staging-site and migration traps that cause overnight traffic collapses.

Read more →