What Actually Drives a Domain Name's Value: Appraisal Without the Hype
Domain prices range from $12 to seven figures, and most owners and buyers misjudge where their name sits. This guide breaks down what really moves domain value: buyer demand depth, length, TLD, keyword commerciality and clean history, plus how comparable-sales appraisals work, why wholesale and retail prices differ so wildly, and the traps in automated appraisal tools and survivorship-biased sales data.