The Website Redesign Checklist: Get It Right the First Time

A redesign is a chance to leap ahead, or a risk to your rankings if handled carelessly. This checklist keeps your project on track.

Define clear goals

Are you chasing more leads, better mobile performance, or a fresh brand? Goals shape every decision that follows.

Audit before you rebuild

Document your best-performing pages and keywords so you protect the traffic you already have.

Preserve your SEO

Map old URLs to new ones with 301 redirects, keep your metadata intact, and update your sitemap.

Prioritise speed and accessibility

A modern redesign should load fast and work for everyone, including users relying on assistive technology.

Test thoroughly before launch

Check every form, link, and device. Launch on staging first, then go live with confidence.

Planning a refresh? Our team handles redesigns end to end, protecting your rankings while elevating your brand.