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🎯 SEO & Marketing

Pay-Per-Click (PPC) Campaign Setup & Management

Full Google Ads or Bing Ads campaign setup, keyword research, ad copywriting, and ongoing optimisation to maximise your ad spend ROI.

PPC advertising puts your business at the top of search results immediately, but without expert setup and management, budgets are wasted on irrelevant clicks. This service covers the complete lifecycle of a paid search campaign — from account audit and keyword strategy through to daily monitoring and monthly reporting.

Campaign setup includes account creation or audit, keyword research and match-type strategy, negative keyword lists, ad group structure, compelling ad copy with multiple variants per ad group, bid strategy configuration, and conversion tracking setup via Google Tag Manager or direct pixel. Retargeting audiences are also created where relevant.

Ongoing management (included from month 2 onward) covers weekly bid adjustments, search term report reviews and negative keyword additions, A/B testing of ad copy, Quality Score monitoring, and landing page recommendations. Budget pacing is monitored daily.

Monthly deliverables include a campaign performance report covering impressions, clicks, CTR, CPC, conversions, cost-per-conversion, and ROAS, plus a list of optimisations made during the month and recommendations for the next period. You retain full ownership of your ad account at all times.

Starting from $50 covers setup on a single campaign. Management fees scale with monthly ad spend. Ideal for local businesses, e-commerce stores, and service businesses wanting measurable, direct-response results from paid search.

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